Port Adelaide signs mining sponsor
WA-based mining company IMX Resources has signed with the Port Adelaide Football Club as a partner of the club's "Power to End Hunger" community program.Read more
More latest news - page 1189
Olympic sponsors yet to start major activation
Australian Olympic sponsors aren't concerned or surprised by the low recall of their brands shown in recent research by Sweeney Sports + Entertainment, with most saying they have yet to fully ramp up their Olympic activation.Read more
Heart with Kappa
Italian sportswear brand, Kappa has signed on as official apparel partner of the Melbourne Heart A-League club on a multi-year deal.Read more
Qantas committed to Wallabies till 2015
Qantas has renewed its naming rights partnership with the Australian Wallabies rugby team for a further four years, taking the partnership until the end of 2015.Read more
Energy drink company hopes for sales boost from Sharks deal
Energy drink brand Shark Energy is hoping for a sales boost from its new sponsorship deal with its namesake, Cronulla Sharks NRL team.Read more
SP Tools remains as key sponsor of Stone Brothers Racing
Hand tool supplier SP Tools has renewed its deal with Stone Brothers Racing as official tool supplier for another three years, in a move that will extend the partnership to 17 years.Read more
Kaspersky Labs renews Sea Eagles sponsorship
IT security software business Kaspersky Labs has renewed its major sponsorship of the Manly-Warringah Sea Eagles NRL club today, hot on the heels of signing as coach's sponsor for the AFL's Collingwood late last week.Read more
Dodo looks to boost brand awareness with Vegas prize
Telecommunication company Dodo will leverage its partnership with the Melbourne Tigers NBL team by offering customers the chance to win a trip to Las Vegas.Read more
FFA in talks to regulate alcohol sponsorship
Neither the Football Federation Australia nor the Australian National Preventive Health Agency would comment, but they are understood to be in advanced negotiations about restricting alcohol sponsorship of soccer in Australia.Read more
Sponsorship Australasia announces new awards program
Industry association, Sponsorship Australasia has announced an expanded 2012 Sponsorship Industry Awards program that will recognise successful sponsorship partnerships and leveraging campaigns.Read more
