Optus has been pleasantly surprised by the strong response to its digital sponsorship activity with Football Federation Australia, with MyFootball Club, and Football Family racking up unexpectedly high membership and support.Read more
A study at the Michigan State University has found that consumers often associate an event with a previous sponsor for some time after the rights have changed hands.Read more
Despite the concerns over the European economy, and recession in the UK, Olympic athletes are having no trouble in finding ambassador roles in the lead up to the games says Elite Sports Properties director Rob Woodhouse.Read more
Queensland Rugby League's renewal negotiation with Lion for its XXXX Gold sponsorship hasn't been affected by Foster's VB brand's increased involvement in rugby league, says QRL marketing manager Troy Morton.Read more
Employment management consultancy Industrial Recruitment Partners has signed V8 Supercar driver, Karl Reindler as a brand ambassador as part of the company's first foray into sponsorship.Read more
The Art Gallery of NSW has developed a range of new sponsorship properties with a focus on digital media as part of its marketing and leadership overhaul in the last twelve months.Read more
Luxury motor vehicle brand, Audi, a long-term sponsor of the Museum of Contemporary Art in Sydney, will use the new MCA ARTBAR to display its range of sports vehicles to gallery attendees.Read more
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Origin Energy's blogging competition associated with its Vivid Music Festival sponsorship has broadened the impact of the partnership for very little cost, says Claire McGarry from PR company, Javelin Australia.Read more
Adelaide-based home improvement product retailer, Stratco, is waiting for the conclusion of the Asian Champions League before re-negotiating its sponsorship with Adelaide United A-League club, says Stratco marketing manager Shane Jones.Read more
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