Samsung using ambassador strategy in social media campaign
Samsung Australia has signed a group of one-off brand ambassadors to promote the launch of its new camera via social media.Read more
Samsung Australia has signed a group of one-off brand ambassadors to promote the launch of its new camera via social media.Read more
Mortgage broker Mortgage Choice has signed a two-year premier partnership deal with the St Kilda Football Club.Read more
Construction and resource company, Leighton Contractors will partner with Queensland Reds Super Rugby franchise's indigenous community programs by offering employment to top performing students in the "Learn Earn Legend!" program.Read more
The current WA Parliamentary Inquiry into injuries suffered by competitors in the Kimberley Ultramarathon, might set new stricter ground rules on how government departments sponsor sporting and cultural events.Read more
The Adelaide Festival has contributed $14.7 million to SA's economy, despite not having a principal partner this year.Read more
The Cairns Taipans NBL team will restart its development program after landing a naming rights sponsor that will fund the academy for the next two years.Read more
The Australian Olympic Committee is happy with its long-term growth in sponsorship revenue despite a dip in receipts during the 2011 year.Read more
Sydney Symphony Orchestra reported a slight deterioration in sponsorship revenue in 2011, but hopes a range of new digital content and streaming initiatives will increase sponsorship revenue in 2012.Read more
Sportingbet CEO Michael Sullivan says that if the ARL Commission implements its proposed betting turnover tax the company would have to review its presence in the sport.Read more
The Cronulla Sharks NRL club is receiving more interest from potential sponsors after recording its sixth straight win on Sunday after beginning the season in sponsorship turmoil.Read more