Traffik on the road with award-winning Samsung activation
Traffik Marketing, which recently won the "Best in Show" award at the Royal Easter Show for its activation for the Samsung GALAXY Note, will take the exhibit on a nationwide tour.Read more
Traffik Marketing, which recently won the "Best in Show" award at the Royal Easter Show for its activation for the Samsung GALAXY Note, will take the exhibit on a nationwide tour.Read more
Basketball Australia has restructured its broadcast deal with Network TEN to give it more prime time exposure and this has led to the creation of new range of sponsorship properties for the National Basketball League.Read more
The sharp decline in confidence in the sponsorship sector revealed in Sponsorship Australasia's annual survey was no real surprise, says the organisation's president Bruce Kaider, and is simply a reflection of sentiment in the wider economy.Read more
PR agency Gray Media Services and Life Arena Sports Management have announced a joint venture that will focus on diversifying the sponsorship opportunities available to athletes.Read more
Suncorp's insurance brand GIO has signed a major sponsorship with NSW Rugby League that will give the company top-to-bottom exposure through the sport.Read more
Automotive brand Suzuki has taken to Facebook to promote its Suzuki Swift, by challenging fans to beat lap times set by the company's brand ambassadors.Read more
Business confidence among people working in the sponsorship sector has dipped dramatically since 2010, according to the latest Sponsorship Australasia Outlook Report.Read more
The merger between the Australian Jockey Club and the Sydney Turf Club is allowing the organisation to achieve larger and more comprehensive sponsorship arrangements, with the merged club, the Australian Turf Club, signing deals this week with wine and spirits group Moet Hennessy and De Bortoli Wines as foundation partner and gold partner respectively.Read more
Wine brand, Tempus Two has become the official wine partner for the Mercedes-Benz Fashion Week Australia.Read more
The National Gallery of Australia saw sponsorship revenue dip substantially last financial year, but expects to post a stronger result this year on the back of some blockbuster exhibitions, says NGA assistant director Shanthini Naidoo.Read more