The Queensland Reds Super Rugby franchise has confirmed that the financial troubles of new airline Air Australia won't hit its sponsorship revenue, because its contract with the company was complete, and all money's under the contract had been received.Read more
BHP Billiton has extended and expanded its sponsorship of the West Coast Eagles AFL club and will continue to be involved with community education programs that use sport as a base.Read more
Wine retailer, Get Wines Direct has signed a five-year deal with AFL club Collingwood to become its official wine partner, in a partnership that will be promoted solely online.Read more
Virgin Australia will partner with the V8 Supercars as official airline, and says the deal is a further step in its sponsorship strategy to become the leading choice in air travel for sports fans.Read more
Consumer electronics company Fujitsu walked away from the naming rights of the V8 Supercars Development Series after a 5% rise in the sponsorship rights fee, opening the way for tyre manufacturer Dunlop to take over the property.Read more
Bailey Ladders has renewed its official AFL ladder sponsorship and will extend the deal to include grassroots Australian football through the Victorian Football League (VFL).
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Gold Coast Airport has renewed its sponsorship of the Gold Coast Marathon for a further three years.Read more
Industry association, Sponsorship Australasia, and research company, Repucom International, are calling for participants to take part in the latest Sponsorship Outlook study.Read more
Leading vodka brand and major sponsor, Russian Standard Vodka, has signed a new distributorship deal with Suntory, which could ultimately result in a wide ranging shakeup of the alcohol sponsorship market.Read more
Shopping docket-based advertising company, Shop A Docket, has signed a one-year community-based partnership with the West Tigers NRL club.Read more
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