Oil and gas exploration company, Woodside, has renewed its current three-year co-major sponsor deal with the AFL's Fremantle Dockers for a further four years, taking the deal through to the end of 2016.Read more
The Commonwealth Bank has developed an integrated campaign to activate its sponsorship of Cricket Australia this summer and to celebrate its 25 years of involvement with the sport.Read more
Toyota WA is changing its sponsorship of the West Coast Eagles AFL club and will no longer be its coach sponsor but will partner a new community program.Read more
Almost 80% of senior sponsorship executives surveyed in recent research agree that social media is a "must" for all sponsorship campaigns, but only 25% were of the opinion sponsors were doing a good job of using social medial.Read more
Private health insurer, Medibank has increased its sponsorship of Tennis Australia and will now back a new national junior development system as its naming rights partner.Read more
Nissan has announced it will provide four cars to the V8 Supercar Championship team Kelly Racing in 2013, in a move the V8 Supercars believe will reinvigorate the series and the existing Holden and Ford dominated teams.Read more
Luxury automotive brand BMW has moved quickly to increase its involvement with thoroughbred racing in NSW, picking up a major naming rights sponsorship formerly held by Emirates Airlines.Read more
The NBL Sydney Kings has reinvigorated its corporate sponsorship approach, and lifted its focus on family and community-based events.Read more
Rugby equipment supplier Gilbert has increased its involvement with the Queensland Reds by becoming the official ball and equipment supplier of the grassroots level Brisbane Juniors.Read more
Parmalat flavoured-milk brand OAK plans to further broaden its sponsorship portfolio after securing a deal with the A-League's Newcastle Jets and NRL's Newcastle Knights.Read more
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