Stockland Townsville has extended its community-based partnership with the North Queensland Cowboys NRL Club after a successful two-year run with the club's Adopt-a-School and Field of Dreams community programs.Read more
Telecommunications technology company, Alcatel, has become a major sponsor of the South Sydney Rabbitohs NRL club and will be the club's shorts sponsor.Read more
NRL club the Penrith Panthers has signed a major jersey deal with Parmalat's flavored milk brand, OAK.Read more
Super Rugby's Western Force has increased its sponsorship roster, by upgrading two long-term corporate level member companies to sponsor status.Read more
AirAsia X, which is expanding its Australian flight schedules, will continue to target niche audiences through music festivals and surfing competitions.Read more
Sydney-based theatre company, Belvoir has stepped up its research activity to demonstrate to sponsors the value of their partnerships.Read more
V.I.P. Home Services has signed a three-year deal as joint major sponsor with the AFL's Port Adelaide, in a bid to lift its national brand awareness.Read more
Security and lock supplier, Lockwood has increased its commitment to V8 Supercar team, Brad Jones Racing (BJR), by signing on as naming rights partner of Fabian Coulthard's car.Read more
The University of Canberra has signed on as principal partner of Super Rugby's ACT Brumbies for the 2012 season in a deal it hopes will boost its profile as a "sporting university".Read more
Qantas has increased its involvement with the Australian Rugby Union by becoming the naming rights sponsor of the men's and women's Sevens teams for the next four years.Read more
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