Watch brand Rolex has renewed its sponsorship of the Australian Open tennis tournament, citing increased attendance numbers and strong international media coverage in 2012 among its reasons for renewing.Read more
Superannuation fund HOSTPLUS has returned to the NRL's Melbourne Storm after a two-year absence, signing a two-year deal with the team's coaching staff.Read more
Retailer Target and local charity Give Where you Live will become the naming rights partners of races held at this year's Geelong Multi Sport Festival.Read more
The Australian Baseball League championship series has secured energy company ConocoPhillips as a naming rights sponsor and Delta Air Lines as a major partner.Read more
Oil and gas exploration company Santos has extended its naming rights deal with the South Australian Tour Down Under cycling race, taking the deal out to 2016.Read more
Australian cricket captain Michael Clarke has signed a three-year bat sponsorship deal with Spartan Sporting Goods.Read more
Virgin Australia is stepping up activation of its partnership with Surf Life Saving Australia (SLSA) by promoting surf safety to children and tourists this summer.Read more
Homebuilder Devine has upgraded its relationship with the AFL Brisbane Lions to become the club's membership partner.Read more
China Southern Airlines continue as a top-level sponsor of the Sydney Festival and is in negotiation for a new three-year deal.Read more
Automotive brand Nissan has stepped up to sole naming rights partner for three years of the Nissan Corporate Triathlon after the introduction of a range of new technology innovations to the event that will improve participant and audience experience.Read more
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