Global sports revenue will grow to US$145.3 billion in 2015 at an annual compound rate of 3.7% and global sports sponsorship revenue will grow to $45.3 billion in 2015, expanding by 5.3% a year, according to new research by accounting firm PricewaterhouseCoopers.Read more
Automotive brand Skoda Australia has renewed its broadcast partnership with SBS and its sponsorship of Channel Nine's coverage of the 2012 Tour Down Under.Read more
Automotive brand Subaru will challenge competing automotive brand Skoda's dominance of Australian cycling sponsorship through an extensive new deal with Cycling Australia and a tie-up with Australia's new international cycling team, GreenEDGE Cycling.Read more
Japanese probiotic product, Yakult has renewed its sponsorship of the Essendon Bombers AFL club.Read more
Queensland mining company, Guildford Coal has become a major sponsor of the North Queensland Cowboys NRL club and will be its coach sponsor next year.Read more
How good is your knowledge of the sponsorship industry? Take the final Sponsorship News quiz for 2011 and find out.Read more
The Adelaide Strikers franchise has been first to the wicket to announce its major partners for the inaugural Big Bash Twenty20 tournament, signing up People's Choice Credit Union to its inaugural major sponsorship deal.Read more
Suncorp has renewed its sponsorship of Surfing Australia for 2012 and will continue to leverage its Suncorp Sunwise program through shade tents at Surfing Australia events across the country.Read more
British sprinter James Ellington is using a novel approach to raising sponsorship by auctioning himself on popular online auction website eBay.Read more
Private sector support of the arts has risen according to a new report by the Australia Council for the Arts.Read more
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