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SA 2011 wrap: Social media message dominates

Social media guru Amy Jo Martin wowed delegates at the recent Sponsorship Australasia conference on the Gold Coast with her stories about how the celebrities she represents have used social media to engage with their fans. See below for a wrap up of highlights of the conference.Read more

Marketing guru gets sponsorship, finally

Gruen Planet panellist and CEO of Young & Rubicam Brands Australian / New Zealand, Russel Howcroft, has acknowledged that sponsorship can be a "hugely powerful thing if you get it right".Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?