Use Twitter to drive foot traffic for sponsors: Amy Jo Martin
To truly leverage their sponsorships, rights holders should use Twitter and Facebook to drive their fans to take action offline, says social media guru Amy Jo Martin.Read more
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Drummond Golf to target Reds corporate clients
Golf equipment retailer, Drummond Golf has become an associate sponsor of the Queensland Reds Super Rugby franchise and will target its corporate members through the Reds' annual corporate golf day and the business breakfast series it runs throughout the year.Read more
Virgin Australia renews NBL deal
Airline, Virgin Australia has expanded its sponsorship of the National Basketball League and will step up to the major partner category until the end of the 2012/13 season.Read more
"Gold-diggers" remark doesn't sit well with the Arts
A senior executive who bemoaned the unsophisticated sponsorship pitches he receives from "love and cash starved" arts organisations has attracted the ire of the Australian Business Arts Foundation.Read more
Hyundai returns as naming rights sponsor of LA Galaxy-Melbourne match
Automotive brand, Hyundai has increased its sponsorship of soccer in Australia by becoming the naming rights sponsor of an exhibition 'friendly' match between the Melbourne Victory and the LA Galaxy, that will include celebrity player, David Beckam.Read more
Melbourne Heart targeting AFL sponsors
A-League club Melbourne Heart doesn't consider itself to be competing with AFL clubs for sponsorship, in fact it offers a complementary value proposition, argues Heart CEO Scott Munn.Read more
Sports clubs grapple with social media
Australian sports clubs including the AFL's Gold Coast Suns and the A-League's Melbourne Heart have reaffirmed that while Twitter may present valuable commercial opportunities, it is not without its complications.Read more
Activation should not be an afterthought, says marketer
Too many marketers think of sponsorship in the same terms as traditional media, and they waste a lot of the unique value that a true sponsorship partnership can deliver for both brands and rights holders, says experiential marketing specialist Matt Jones.Read more
Melbourne Heart rules out alcohol, gaming partners
Melbourne Heart CEO Scott Munn has confirmed that the A-League club won't consider sponsorships by alcohol or gaming brands, and has also expanded on why sportswear brand Adidas chose not to become a Heart partner.Read more
Arts needs more creativity to really leverage sponsorships
The arts sector should differentiate itself from other rights holders by using creative leveraging concepts to market its sponsorship properties, a major arts backer said today.Read more
