The Greater Wester Sydney Giants received media coverage valued at more than $43 million last month for its announcements of player signings, which should aid the AFL newcomer's bid to sign a co-major sponsor, according to general manager Grant Mayer.Read more
Automotive brand Toyota might have exhausted the brand awareness benefits of its AFL major partnership, but it continues to reap the benefits from engaging with the code's fanatical fans, according to sponsorship manager Wayne Gabriel.Read more
The sponsorship industry can no longer afford to ignore Facebook and Twitter, which now have a billion users combined and are among the largest broadcast entities in the world, social media guru Amy Jo Martin said today.Read more
AFL debutant, the Gold Coast Suns, achieved outstanding levels of fan engagement alongside some noteworthy commercial successes in its first year of competition, says CEO Travis Auld.Read more
Qantas will work in partnership with Tourism Australia on some other big campaigns following the success of the airline's sponsorship of the Oprah Winfrey tour, says Tourism Australia executive general manager of marketing, Nick Baker.Read more
Suncorp Insurance will promote its 'SunWise' sun safety initiative at this weekend's Gold Coast 600, under a new sponsorship agreement with the V8 Supercars.Read more
Sponsorship News will bring you all the latest from this week's Sponsorship Australasia National Conference, currently underway on the Gold Coast.Read more
Oil and gas company Santos says its AbaF award-winning partnership with Adelaide's OzAsia Festival provides tangible business benefits for the company, and is about much more than corporate social responsibility.Read more
The National Basketball League hopes to grow its club membership base by 10% over the next three years and has appointed Melbourne-based membership acquisition and retention consultant, Shared Services Solutions, to assist.Read more
The Australian Grand Prix Corporation has announced a renewed five-year partnership with Schweppes Australia for the Phillip Island MotoGP, and is still talking to a number of parties about the major partner role for the Melbourne Formula One Grand Prix, says CEO Andrew Westacott.Read more
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