Wesfarmers remains on-song after principal "grab"
Wesfarmers has increased its sponsorship of the West Australian Symphony Orchestra (WASO ) by becoming its principal partner for the next five years.Read more
More latest news - page 1232
Barry Plant Group signs Victory deal
Real estate company, Barry Plant Group has increased its involvement with the Melbourne Victory A-League club by becoming an associate partner.Read more
New Titans structure will lift sponsorship revenue
The Gold Coast Titans will lift sponsorship revenue next season by signing comparison website, iSelect, as its front-of-jersey sponsor while also renewing former jersey sponsor, Jetstar, as the naming rights sponsor of the club.Read more
Castrol EDGE becomes sponsor of Rally Australia
Automotive brand, Castrol, has become a major sponsor of Rally Australia in an eleventh-hour deal that will see the company become the presenting partner of the rally's Super Special Stage.Read more
AFL attendance increases as Pies dominate
Total AFL attendance has increased to a new record high with 6,525,071 people attending home and away matches this season.Read more
Allphones Arena managers promise sponsorship innovation
Venue manager AEG Ogden will tap into its wealth of international experience to ensure retailer Allphones' new Sydney arena sponsorship is leveraged effectively, according to sponsorship manager Phil King.Read more
Volvo increases commitment to Australian Open golf
Volvo Car Australia has been announced as the official vehicle of the Australian Open, building on the company's existing relationship with the tournament as a vehicle supplier.Read more
Why we don't have sponsorship managers: Diageo
Drinks company Diageo will continue to increase its promotional spend in the Australian market after completing a restructure of its marketing department that reaffirms the company's preference for giving control of sponsorships to its brand teams, according to director for brands, Matt Bruhn.Read more
Cold turkey no more as whiskey brand splashes out on Chisel deal
Drinks company Campari has embarked on an aggressive marketing push for its recently-acquired bourbon brand Wild Turkey, with a new campaign that includes sponsoring the 2011 concert tour by Aussie rock icon Cold Chisel.Read more
Dogs in Space: Bulldogs teams up with Star Wars
20th Century Fox is leveraging its commercial relationship with the Bulldogs NRL club this weekend through a major match-day sponsorship to promoting the Blu-ray release of the Star Wars sci-fi franchise.Read more
