Premier League sponsorship on the rise
Jersey sponsorship value for English Premier League football teams rose by 20% this season, according to a survey conducted by sportingintelligence.com.Read more
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Golf NSW hopeful massive summer of golf will lure major sponsor for NSW Open major sponsor
Golf NSW is hopeful that increased interest in golf this summer because of the President's Cup, appearances by major names like Tiger Woods and the repositioning of the NSW Open as a top three Australian golf tournament will help it secure a naming rights sponsor.Read more
GE sponsors unique skiing event
Global electronics giant GE is sponsoring the unique skiing event One Hit Wonder Down Under in Thredbo next month, using it to and leverage its range of cameras.Read more
Sydney Festival uncorks McGuigan deal
NSW-winemaker McGuigan Wines will partner the Sydney Festival in 2012 as its official wine partner.Read more
PuntClub on the hunt for sponsorships
Sports betting social networking service PuntClub.com has appointed sports marketing consultancy ESP to identify sponsorships that can help it build brand awareness.Read more
Samsung secures naming rights for revamped Aussie Oscars
Samsung has bolstered its partnership with the Australian Film Institute by becoming the naming rights sponsor of its revamped awards program that will now be called the Australian Academy of Cinema and Television Arts (AACTA) awards.Read more
Kewell to fuel 20% boost in property value: Melbourne Victory
After signing Socceroo Harry Kewell for three years, the Melbourne Victory is expecting its away jersey co-major sponsorship to fetch 15-20% more, as it works toward finalising a new deal next month.Read more
Virgin Australia expands regional sponsorship portfolio with Mackay deal
Virgin Australia is continually on the lookout for "regional and targeted" sponsorship opportunities, according to group executive commercial, Liz Savage, who was speaking about the airline's naming rights sponsorship of Stadium Mackay.Read more
Flight Centre makes unbeatable travel deal with PGA of Australia
Flight centre will use its network to promote the Australian Open and the PGA Championship, after signing up as the PGA of Australia's official travel partner.Read more
Kelly Racing's new partnership a glass act
Kelly Racing has added auto glazing company Glass Assist to its sponsorship portfolio and has restructured its senior management.Read more
