Hungry Jack’s considers major change to sponsorship strategy
For the first time in 25 years, fast food giant, Hungry Jack's won't be sponsoring any AFL clubs next season, and is also reviewing its wider involvement with the code.Read more
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Skycity breaks in to NBL
Auckland entertainment venue SKYCITY has become the naming rights sponsor for New Zealand's entry in the National Basketball League, the NZ Breakers.Read more
Stratco shoehorns four sponsorships into single television campaign
Home improvement retailer Stratco is claiming an industry first with its new television campaign featuring all four of its major sporting sponsorships.Read more
Allphones secures naming rights to Acer Arena
Mobile phone retailer Allphones will be the new naming rights partner of Acer Arena in a cross-platform deal signed with Nine Entertainment Company.Read more
FFA will not bend the rules for Kewell
To simply allow soccer player Harry Kewell join the A-League without restricting the types of personal sponsorship he can sign would "unravel the key economic pillars that underpin the competition", according to Kyle Patterson from the Football Federation of Australia (FFA).Read more
Audi makes more changes to yachting sponsorships
Following its recent review of its sponsorship portfolio, Audi Australia has opted for a new strategy that will involve its dealerships more directly in local sponsorship opportunities.Read more
Toyota renews Cowboys sponsorship until 2014
Toyota's North Queensland dealerships play an integral role in leveraging its sponsorship of the Cowboys NRL club, and that's why the partnership has been so successful, says regional manager Sean Hanley.Read more
NBL’s new chair receptive to expansion
Newly-appointed chair of the NBL Commission, Justin Milne says he's keen to expand the league in order to keep the momentum going after a successful 2010/11 season.Read more
Cadel Evans’ manager slams ambush marketing tactics
The management of Cadel Evans has reprimanded a number of companies that have sought to leverage off the cyclist's Tour de France win without authorisation.Read more
Sponsors failing to capitalise on booming live music sector: Repucom
Australia's growing music festival sector continues to attract increased sponsorship activity, but brand awareness of sponsors among music fans remains very low, according to new research by Repucom.Read more
