Activating fans through social media is now a core part of most major sponsorships in the US, according to digital media experts speaking at the Getting the most out of Digital conference this morning.Read more
The Australian Rugby Union will capitalise on the big rise in interest in rugby in Queensland by playing more international test matches in the state.Read more
Sargent Security has become a sponsor of the Sydney Roosters NRL club and hopes is will generate business leads with the club's other corporate sponsors and assist its bid for security contracts with the Rooster's leagues club.Read more
Internet security company, Kaspersky Labs has become the jersey sponsor of the Manly Sea Eagles NRL club and hopes to run the sponsorship in tandem with its Melbourne Demons AFL jersey sponsorship which expires at the end of this season.Read more
Sponsorship spending by professional associations is expected to tally $543 million globally in 2011 which is up 5.6% from the $514 million the sector spent last year according to American sponsorship research company, IEG.Read more
Interactive digital media has proven crucial in driving Facebook fans of the Boston Celtics to their website and into their marketing databases, according to the club's director of interactive media, Peter Stringer.Read more
Power tool company and motorsport sponsor, IRWIN Tools, has thrown its support behind the recent decision by the V8 Supercars to expand to the USA and race in Texas from 2013.Read more
Volkswagen has renewed its sponsorship of the PGA Championship and will be its official motor vehicle partner for another year.Read more
Mobile phone retailer and Optus reseller, TeleChoice has appointed Sydney-based Dream Team Management to leverage its AFL sponsorships, which include deals with Carlton, Sydney, Adelaide and the West Coast.Read more
The Australian Grand Prix has consolidated its public relations roster and has appointed sports marketing agency Elite Sports Properties (ESP) as its public relations and communications agency after a competitive tender involving more than a dozen agencies.Read more
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