Corporate bookmaker TomWaterhosue.com will use sponsorship to help expand into the sports betting market and has appointed an agency to review opportunities and develop its sponsorship strategy.Read more
The Brisbane Festival has significantly increased sponsorship revenue for 2012 by securing new sponsors and renewing existing deals at higher levels.Read more
Nike has experienced a considerable increase in traffic to its website NikeBasketball.com driven from social media according to Andy Pawlowski, global digital lead for Nike Basketball.Read more
Cricket Australia has appointed digital agency Reactive to build the online presence for its new domestic T20 competition and plans to develop the online rights into a stand-alone asset.Read more
The governing body of soccer in Western Australia, Football West, has launched a new app for iPhone, iPod Touch and iPad to keep fans updated, in a move it says will add value to its sponsors and boost its online community.Read more
Hungry Jacks is successfully leveraging its sponsorship of the AFL through a long-running footy tipping campaign that encourages fans to tip for free burgers.Read more
Australian apparel company KooGa has renewed its sponsorship of the Queensland Rugby Union and will be the Queensland Reds' elite sponsor and official apparel provider for the next five years.Read more
Toyota has renewed its major AFL partnership for a further three years, and has announced it will provide the same concussion testing used by AFL clubs to over 25,000 grassroots footballers free of charge.Read more
The benefits for home-grown sponsors of the V8 Supercars are still very significant, despite the sport's continued expansion into overseas markets, maintains spokesman Cole Hitchcock.Read more
Online bank RaboDirect's naming rights sponsorship of the Melbourne Rebels Super Rugby franchise is one of the most lucrative in Australian sport, according to a rival sponsor.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.