Canberra Stadium naming rights offered for first time
The ACT Government is expecting strong interest in the Canberra Stadium naming rights, which have this week been offered to the market for the first time.Read more
More latest news - page 1245
Research on basketball fans "invaluable", says NBL chief
The National Basketball League is poised to continue its recent growth after investing heavily in detailed research of its fan base, says Basketball Australia CEO Larry Sengstock.Read more
mixitup wins Jagermeister lead agency role
Brand entertainment agency mixitup has been appointed lead agency for liqueur brand Jagermeister after a competitive pitch process.Read more
Kelly Racing sponsors to benefit from reality TV show
The involvement of V8 Supercars team Kelly Racing in an upcoming reality TV show will provide fantastic exposure opportunities for its sponsors, says Kelly sponsorship and marketing manager Nick Ryan.Read more
Mother of a campaign to leverage V8s
Coca-Cola has launched a $5 million marketing campaign for energy drink Mother that will leverage its sponsorship of the V8 Supercars series and V8 supercars team, Mother Energy Racing.Read more
Cats take stadium back to market
The naming rights to the Geelong AFL club's home stadium are back on the market following the decision by naming rights sponsor, recruitment company Skilled Group, to finish its ten-year deal at the end of this season.Read more
CommBank becomes new RASV partner
The Commonwealth Bank has become the new principal partner of the Royal Agricultural Society of Victoria's Royal Melbourne Show. The bank hopes to leverage the sponsorship to regional Victoria and to be identified with the educational aspects of the show.Read more
Dairy Australia links with ASC in research and marketing
Dairy Australia, the dairy industry's marketing and promotional body, has become a partner of the Australian Sports Commission (ASC) and will work with its sports nutrition experts to promote the benefits of milk and other dairy products in the diets of athletes.Read more
Apollo Bicycles teams up with Victorian Institute of Sport
Apollo Bicycles has signed a new partnership with the Victorian Institute of Sport (VIS) which will see the company receive joint naming rights to the institute's cycling team, now to be called the Jayco Apollo Cycling Team.Read more
adidas makes first move into A-League
adidas has been quick to announce its first A-League apparel deal following the end of Reebok's "all of code" deal.Read more
