The CFMEU gets little branding benefit out of its jersey sponsorship of the Canberra Raiders NRL club, which is more about giving back to the community, according to the union's ACT secretary, Dean Hall.Read more
Both of Australia's largest football codes have made huge gains in social media over the last 12 months, topping one million followers each and becoming more innovative in their use of the platforms, according to consultant Sean Callanan.Read more
Sydney Opera House sponsor Origin Energy is targeting the younger demographic through a new competition offering the chance to become an official blogger of the upcoming Vivid LIVE festival.Read more
Melbourne Victory has announced Dulux as its official membership partner for the 2011/12 A-League football season - the paint company's sixth year of sponsoring the club.Read more
An NRL investigation into the Melbourne Storm salary cap breaches has revealed evidence that two of the club's sponsors were involved in paying players at the club's request.Read more
Etihad Airways has become the international airline of the V8 Supercars in a one-year deal that will see the motorsport receive international exposure Etihad's global network.Read more
Dymocks has become the official bookseller and major partner of the Melbourne Writers Festival (MWF), ending the event's four-year partnership with local book retailer, Readings.Read more
The Melbourne Victory will be the first A-League club to split its front-of-jersey sponsorship for home and away fixtures.Read more
Cricket NSW is confident its sponsorship deal with the NSW Roads and Traffic Authority will not be affected by the NSW Government's review of agency and department sponsorship spending.Read more
Automotive manufacturer Jeep is leveraging its co-major sponsorship of the Richmond Tigers AFL club through a viral video involving former Tigers' great Tom Hafey.Read more
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