SGIO renews West Coast Eagles deal with new TVC
SGIO has renewed its co-major sponsorship of the West Coast AFL club for a further three years and has released a new TVC celebrating its 25-year sponsorship of the club.Read more
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Business as usual for sponsorship at rebranded Virgin Australia
Airline Virgin Blue has always been on the lookout for new sponsorship opportunities - and that position hasn't changed since its rebranding as Virgin Australia this week, the company says.Read more
Sydney Festival contributes $50.2million to NSW economy, study finds
The impressive results of an Access Economics study into the economic benefits of the Sydney Festival are a boost to the event's sponsorship prospects for 2012, according to its head of business development, Malcolm Moir.Read more
My ATM chairman "misquoted or misinformed" about Port Adelaide deal
My ATM has moved to hose down reports the company is unhappy with its sponsorship of AFL club Port Adelaide.Read more
Branded charity sponsorship a first for Xstrata
Mining company Xstrata has signed up as title sponsor of an upcoming charity bike ride around Australia.Read more
LED perimeter boards "old technology", says digital billboard company
UK marketing and media agency Sports Revolution has opened an office in Sydney - and is spruiking new technology it claims removes the need for expensive LED perimeter signage.Read more
New deals, renewals lift Waratahs sponsorship 25%
The Waratahs super rugby franchise has signed a raft of new and expanded sponsorship deals that have increased its sponsorship revenue by 25%, according to Kym Aust-Howlett, general manager of marketing & operations.Read more
Will new Woolworths hardware business have a sponsorship warchest?
Sports with a strong male demographic, particularly among tradespeople, could look to the new Woolworths-backed hardware chain, Masters Home Improvement, as a a new source of sponsorship.Read more
IMG joins forces with WPP in new licensing business
Sport and entertainment marketing company IMG has formed a partnership with global marketing and communications company WPP that will lead to them collaborating in offering consumer products licensing and merchandising services.Read more
PGA of Australia seeking younger female demographic
The PGA of Australia hopes that its revamped marketing campaign will help attract a new range of sponsors that are keen to target a female youth demographic.Read more
