By securing the rights to host the Australian leg of the HSBC Sevens World Series Rugby tournament, the Gold Coast has boosted its credentials as a sports tourism destination and given its bid to host the 2018 Commonwealth Games additional steam, according to John O'Sullivan, head of Queensland Events.Read more
The continued public interest in Toyota's 'Legendary Moments' AFL campaign demonstrates the value of story-telling in leveraging a sponsorship, according to Blair Crouch, senior marketing consultant at Gemba.Read more
The Motor Trades Association of Australia Superannuation Fund (MTAA Super) has renewed its sponsorship of the V8 Supercars, and will be the series' official superannuation fund for a further year.Read more
Mining company Queensland Nickel has extended its major sponsorship of A-League football club Gold Coast United.Read more
Sponsorship Australasia is ramping up its government lobbying capabilities and is drafting a position paper to review the current sponsorship environment.Read more
Compression garment manufacturer SKINS is increasing its association with AFL club, signing new deals with the Richmond Tigers and Brisbane Lions.Read more
Residential and industrial property developer Jana Living has become a major sponsor of the Brad Jones Racing V8 Supercars team and hopes to generate awareness of the regional country Victoria town of Warragul through the deal.Read more
Samsung Electronics Australia is set to launch a new range of TVs that offers sports fans the ability to interact with each other on social media platforms during matches.Read more
The Commonwealth Bank of Australia has announced a new community mentoring program called 'Launching Local Heroes' to leverage its long-running sponsorship of the Australian of the Year Awards.Read more
Australian Fashion Week organisers IMG is refusing to confirm or deny reports that automotive brand Mercedes-Benz will take over as naming rights sponsor from next year onwards.Read more
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