Blanket bans on ambassador deals unwise, says talent agent
Ambassador deals are still a powerful selling tool and can be risk-free if sponsors choose the right property, according to 5 Oceans Management director Andrew Fraser.Read more
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We're not dependent on alcohol dollars: V8 Supercars
The V8 Supercars could easily survive without revenue from alcohol sponsorship deals, says media manager Cole Hitchcock.Read more
BankWest bumps Hungry Jacks from top Eagles sponsorship
Fast food giant Hungry Jacks will end its co-major sponsorship of the West Coast Eagles AFL club at the end of this season to make way for a new lucrative four-year co-major deal the team has struck with Commonwealth Bank subsidiary BankWest.Read more
Ford aiming to "contemporise" brand through renewed surfing deal
Ford's presenting rights sponsorship for Easter's Rip Curl Pro at Bells Beach is the ideal opportunity for the automotive brand to increase its association with a "youthful, edgy, fun" property, says Ford group manager – motorsport, sponsorship, events Christopher Styring.Read more
Arts sponsorship in UK continues to feel GFC impacts
Arts sponsorship in the UK fell by a further 5.3% in 2010, marking a 16.5% drop since it peaked in 2007, according to a new survey by Research and Markets.Read more
Opera House signs first major environmental sponsorship deal
The Sydney Opera House hopes a unique environmental sustainability partnership with Origin Energy is the start of a longer-term relationship between the parties.Read more
Two mystery bidders vying for NSW State of Origin sponsorship
Two companies are in final negotiations to become the major sponsor of the NSW State of Origin series, according to Basil Scaffidi from Sports & Entertainment Limited, the sponsorship consultant for the National Rugby League.Read more
Football West expands online offering
Football West, the governing body of soccer in Western Australia, has relaunched its online presence and expanded the service to include video news and features from all levels of the WA game, including amateur, juniors and women.Read more
CUB barrels Lion Nathan out of NSW Rugby
Carlton & United Breweries (CUB) has continued its push into Super Rugby by becoming a major sponsor of the NSW Waratahs Super Rugby franchise.Read more
Betfair ups ante with Queensland Reds sponsorship
Betfair has expanded its rugby sponsorship program by signing a six-figure, two-year sponsorship deal with the Queensland Reds Super Rugby franchise to become its official wagering partner.Read more
