Armored Auto Group to promote STP on V8 Supercars safety cars
Armored AutoGroup, owner of the Armor All brand, has increased its sponsorship of the V8 Supercars series through a new deal with the series' safety car program.Read more
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Hyundai sponsors West Tigers
Hyundai Motor Company Australia's NSW regional office and dealer network has signed on as back of jersey sponsor of NRL club, Wests Tigers.Read more
McGrath Foundation not deterred by anti-greyhound racing lobbyists
The McGrath Foundation would happily continue its relationship with the sport of greyhound racing despite the pressure the breast cancer charity has come under from animal welfare groups, according to CEO Kylea Tink.Read more
Watpac renews Port Adelaide sponsorship
Watpac has renewed its premier partner sponsorship of the Port Adelaide AFL club for a further year and the company says the relationship has helped lift its awareness and generated client contacts in the South Australian market.Read more
Western Force capitalising on move to rectangular stadium
The Western Force Super Rugby franchise has received good sponsorship retention and its recent move to a rectangular configures stadium has helped lift membership numbers and corporate hospitality activity, according to the franchise.Read more
Dick Smith stays with Tigers
Electronics retailer Dick Smith has announced details of its new, lower level sponsorship of the Richmond AFL club.Read more
Early renewal by Mission Foods a major boost for Western Bulldogs
Baked goods company Mission Foods has renewed its major sponsorship of the Western Bulldogs for a further three years, the extension coming a season out from its actual renewal date.Read more
Departing Network Ten head of sport marketing to join V8 Supercars
The V8 Supercars series has appointed former Network Ten head of marketing – sport, Sam Heard as its general manager of communications.Read more
Rebel Sport targets grassroots through SportingPulse
Sporting equipment and apparel retailer, Rebel Sport, has become a partner of News Digital Media- owned grassroots sporting news and information company, SportingPulse.Read more
Betfair targets NSW and QLD punters through Super Rugby deal
Betfair hopes to lift its market share in NSW and QLD through a new sponsorship deal with the Australian Rugby Union that will see the betting exchange become an official partner of Super Rugby matches in Australia.Read more
