Lee becomes Castrol brand ambassador
Australian fast bowler, Brett Lee, has become a global brand ambassador for Castrol and will spearhead an integrated campaign in the lead up to this month's ICC Cricket World Cup.Read more
More latest news - page 1270
Another betting company lifts greyhound racing sponsorship
Betting exchange, Betfair has increased its sponsorship of the NSW Greyhound Breeders, Owners and Trainers Association (NSW GBTOA) by becoming a major partner of Wentworth Park.Read more
Community sponsorship spend up as sport declines: Research
Sport sponsorship declined by 10% last year, while spending on community and grassroots sponsorship increased dramatically, according to new research by Sponsorship Australasia and analyst Repucom International.Read more
Queensland Reds announces official boot supplier
Super Rugby franchise Queensland Reds has announced sportswear brand Le Coq Sportif as its official boot supplier for the 2011 season.Read more
St Kilda to announce new major sponsor
Corporate bookmaker Centrebet will be formally announced as the front-of-jersey sponsor for AFL club St Kilda tomorrow night.Read more
Broncos to tap Papua New Guinea market through bid team deal
The Brisbane Broncos is close to securing a major sponsorship from the Papua New Guinean bid to enter a team in the NRL competition.Read more
Plenty of appetite for Big Bash sponsorship: Cricket Australia
Cricket Australia's revised model for the Twenty20 Big Bash competition will, for the first time, allow teams to sell their own shirt sponsorship properties, and there's no shortage of companies wanting to get on board, claims commercial marketing manager Luke Bould.Read more
Mardi Gras signs Google as major partner and renews six deals
The Sydney Gay and Lesbian Mardi Gras has signed Google as a major partner.Read more
Foxtel to sponsor new AFL state knockout competition
The new AFL state knockout competition has secured pay television company Foxtel as its naming rights sponsor.Read more
Centrebet signs landmark greyhound racing deal
Corporate bookmaker, Centrebet has finalised what is understood to be the largest sponsorship agreement in the NSW greyhound racing industry and will receive signage, race naming rights and promotional rights at greyhound tracks at Wentworth Park, Bathurst, Bulli, Gosford, Lismore, Maitland, Appin Way, Gunnedah, and Temora.Read more
