Logistics company, TNT, has renewed its major sponsorship of the Australian Rugby Union (ARU) and will continue as the referee sponsor for Super Rugby in Australia as well as an official supplier for Super Rugby for a further three years.Read more
The Brisbane consortium hoping to bid for an additional Brisbane NRL team licence will announce four sponsors at its launch on Feb 21.Read more
US-headquartered entertainment and sports marketing agency, GMR Marketing, has opened an Australian office and appointed former M&C Saatchi Sport & Entertainment executive, Lindsay Chappel, to head up the new operation.Read more
SA-based home building products company, Stratco, has expanded its sponsorship portfolio by becoming the principal membership partner of the West Coast Eagles AFL club.Read more
Volkswagen Group Australia has become a major sponsor of the Sydney Swans AFL club and as part of the deal will receive branding on the front of the club's shorts for the next four years.Read more
Hyundai has renewed its major sponsorship of the Carlton AFL club for a further four years.Read more
NSW opposition leader, Barry O'Farrell, says his government would aggressively pursue major events and actively poach events from Victoria if it wins the state election to be held at the end of March.Read more
Crown Casino will receive front-of-jersey branding under a new major partnership with NRL club Melbourne Storm.Read more
Ian Thorpe has not returned to swimming for the money, so don't expect a raft of new sponsorship agreements involving the swimmer, says long-time manager, David Flaskas.Read more
A recent viral campaign by the Richmond Tigers to boost its membership demonstrates that the AFL club is an innovator in online media, according to Kate Jennings, marketing manager of the club's new major sponsor, Bingle Car Insurance.Read more
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