Qantas takes naming rights of LA Galaxy clash
Airline Qantas is set to be announced as the naming rights sponsor of A-League club Newcastle Jets' clash with Major League Soccer's LA Galaxy.Read more
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NRL duo's new sponsorship consultancy wins first major client
Nutrition and compression products manufacturer Body Science has appointed new consultancy, Dream Team Management, to manage its sponsorship portfolio.Read more
Shannons recommits to Nationals motorsport series
Specialist motor vehicle insurer, Shannons has renewed its naming rights sponsorship of the Nationals Motor Racing Championships for the fifth consecutive year.Read more
Sponsorship decisions should be based on the "three Rs"
Before they make a sponsorship decision, brand marketing managers should ask themselves the crucial question - does the deal satisfy the "three Rs" of sponsorship activation? says Glen Ryan, creative director of brand experience marketing company, 2fish.Read more
European soccer club jersey sponsorships reach record levels
The value of shirt sponsorships in European club soccer has increased by 20% according to the 2010/11 European Jersey Report.Read more
KooGa increases AFL portfolio with new Brisbane Lions deal
Just a week after announcing an apparel partnership with the Richmond AFL club, Australian apparel brand KooGa has done a deal with the Brisbane Lions AFL club.Read more
Kodak renews film awards naming rights deal
Photography company, Kodak has renewed its naming rights sponsorship of the Inside Film Awards for a second consecutive year.Read more
Telstra shuffles V8 Supercars team sponsorships
Telstra-owned online classifieds business, Trading Post has ended its major sponsorship of the Brad Jones Racing V8 Supercar team 12 months into its three-year deal and is understood to be taking up a similar sponsorship with a competing V8s team.Read more
"Madeover" Sidchrome gets more into drag
After signing a major sponsorship deal with iconic Australian drag racing outfit Team Bray earlier this month, Sidchrome has been announced as the new official hand tool supplier of the ANDRA Pro Series.Read more
Holden continues strong ties with netball
Holden has renewed its role as official automotive sponsor of the ANZ Championship netball league for a further two years.Read more
