Women's National Basketball League (WNBL) team Bendigo Spirit has signed a major partnership agreement with La Trobe University, while MGR Accountants has become naming rights sponsor of the club's team of more than 30 volunteers.Read more
Energy drinks are pouring money into sponsorship of extreme sports like the Supercross motorbikes and consumers are reaping the benefits, says Monster Energy's David Ellis.Read more
The new Australian Baseball League (ABL) will start next week without a naming rights sponsor, but chairman Mark Peters isn't concerned.Read more
Building materials and hardware retailer, Stratco, has boosted its sponsorship portfolio by signing as a major sponsor of the Adelaide United FC A-League team.Read more
Mobile phone company Nokia has turned its back on traditional sport sponsorship and now considers the Good Vibrations music festival to be one of its marquee properties, senior marketing manager, Adam Johnson said this week.Read more
Portable and modular building specialist, Australian Portable Buildings (APB Modular) has deepened its links to soccer in Western Australia by becoming a major partner of the Perth Glory Women's team for the Westfield W-League's 2010-11 season.Read more
Nikon Australia has renewed its sponsorship of the Australian Masters golf tournament.Read more
LG is looking to replace a formerly disparate portfolio of mainly sport sponsorships with properties that fit the Life's Good message at the core of the company's current marketing approach.Read more
South Australian wine company, Amadio Wines has become the naming rights sponsor for the Portsea Pro Am.Read more
Research and preparation will dramatically improve rights holder's success rate when pitching to sponsors, according to industry experts speaking during a special session on pitching at the Sponsorship Australasia conference this morning.Read more
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