Up until recently, many companies have been leaving social media activation to the youngest people in the marketing department or to those who use Facebook a lot – but this is a big mistake and could lead to a PR disaster, according to leading social media consultant Jen Storey.Read more
Australian apparel brand KooGa has expanded its portfolio of football deals after securing a deal to become the apparel partner of the Richmond AFL club for the next four years.Read more
Newcastle Permanent Building Society has increased its association with grassroots soccer by becoming a major sponsor of Northern NSW Football and as part of the deal will back the organisation's new Centres of Excellence Program.Read more
A small additional investment in research would pay off for most rights holders and help them sign and retain sponsors, according to an expert panel on sponsorship measurement at the Sponsorship Australia conference this morning.Read more
The Cowboys NRL club has effectively outsourced its sponsorship acquisition program to sponsorship and marketing consultancy Brand Ambassadors Pty Ltd.Read more
The global sports industry weathered the global financial crisis better than previous recessions, due largely to sponsorship's improving ability to prove its worth as a marketing discipline, says Rick Dudley, global CEO of Octagon Sports & Entertainment Marketing.Read more
Impressive broadcast figures from the season opener of the National Basketball League (NBL) delivered media exposure well above levels expected by sponsors and the League.Read more
Property development company The GPT Group has won the Australian Business Art Foundation's Partnership of the Year Award for its partnership with not-for-profit organisation Renew Newcastle.Read more
Jim Beam has continued its club-based association with the NRL with the signing of a further two-year sponsorship deal with the Manly Warringah Sea Eagles.Read more
This week's announcement that CGU Insurance would replace mortgage broker Aussie as the co-major sponsor of the Collingwood AFL club continues the trend toward co-major sponsorships structures in the AFL and brings the total number of clubs with co-major sponsors to ten.Read more
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