V8 Supercars exploiting celebrity factor
Using high profile celebrities has proven an inexpensive way for the V8 Supercars to generate valuable publicity outside of traditional media channels, according to media manager Col Hitchcock.Read more
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Frosty set to make his mark as Actron Air brand ambassador
Air-conditioning specialist Actron Air has signed V8 Supercar driver, Mark Winterbottom, as a brand ambassador for the next year.Read more
Sydney scores from Tri Nations
Sydney - which hosts the Tri Nations rugby clash between Australia and New Zealand this weekend - will enjoy a US$28million dividend, the single largest economic benefit from the tournament, according to a new study.Read more
Creative leveraging key to overcoming naming rights barrier, industry says
Australian sponsorship managers have challenged the reasoning behind the WTA Tour's decision not to market naming rights for the women's tennis competition for fear of deterring lower-level sponsors.Read more
Audi Centre of Gold Coast sponsors Gold Coast 600
Audi Centre of Gold Coast will be the official vehicle supplier for the Gold Coast 600 V8 Supercars race which will be held late October.Read more
Rugby World Cup set to deliver for DHL
DHL has become one of the five worldwide partners of the Rugby World Cup 2011 and is about to appoint its local leveraging agency.Read more
NRL match attendance hits new record, but television audiences down
The National Rugby League 2010 State of the Game report claims the code has connected with more members and fans than ever before, with this year's premiership season achieving the highest ever match attendance, despite the report showing that free -to-air and subscription television audience figures are in decline.Read more
Drag now a blue-chip proposition, says ANDRA
Professional drag racing series, ANDRA Pro Series Drag Racing, has renewed the majority of its sponsors for the 2010/11 season - and they're all blue-chip, according to its head of sponsorship.Read more
Demography to favour Bulldogs: CEO
Strong projected population growth in Melbourne's western suburbs is likely to significantly boost the sponsorship appeal of the Western Bulldogs AFL club, according to its CEO, Campbell Rose.Read more
Rice's tweet a lesson for other sponsored sports stars
The loss of a major partnership between Jaguar Australia and Australian champion swimmer Stephanie Rice because of her homophobic tweet on the weekend highlights the dangers of social media for sponsored celebrities.Read more
