Solar panel retailer Clear Solar has boosted its sponsorship of soccer in Victoria by locking in new deals with Football Federation Victoria and the Melbourne Victory Football Club and renewing its major contract with Victory's women's team, a contender in the Westfield W-League.Read more
A successful partnership between Surf Life Saving Australia, sports marketing agency Sports Entertainment Limited (SEL) and former champion Ironman Guy Leech has reinvigorated the men's and women's national Ironman series and sparked renewed interest from the sport's long-time sponsor, Kellogg's Nutri-Grain.Read more
Corporate sponsors including Coopers Brewery, Santos, SA Water and Aurora Energy have been recognised for their partnerships with arts organisations and practitioners.Read more
Bourbon brand Jim Beam will leverage its association with Dick Johnson's V8 Supercars team through the 30-year anniversary of "The Rock" incident at this year's Supercheap Auto Bathurst 1000.Read more
A Western Australian harness racing venue has become the state's first major public venue to reject alcohol advertising and promotion, under the terms of a new sponsorship deal with state government health promotion agency Healthway.Read more
ASB Bank has signed a multi-million dollar, five-year partnership with New Zealand Football.Read more
Fremantle Media CEO Jon Penn, the architect of the game-changing sponsorship strategy for the blockbusting Master Chef program on Network 10, will give a keynote speech at the Sponsorship Australasia conference on the Gold Coast next month.Read more
The North Queensland Cowboys NRL club will review its commercial operations as part of a major restructure of the club.Read more
The Australian Grand Prix is in talks with long time sponsor Qantas Airways about the possibility of renewing its naming rights for the February 2011 event, according to Australian GP general manager of commercial sales, Jeremy Kann.Read more
Medibank's naming rights sponsorship of a Melbourne ice sports facility is part of the health insurer's strategy of avoiding the clutter associated with traditional sponsorships, says its general manager of marketing, Chris Carroll.Read more
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