Rosemary Jones, the mother of Australian Olympic swimmer, Leisel Jones has been selected by Proctor & Gamble to feature in a new global marketing campaign titled 'Proud Sponsor of Moms'.Read more
AFL clubs are still very much a part of the Transport Accident Commission's plans to commemorate the 40th anniversary of compulsory seatbelts in Victoria, according to a TAC spokeswoman who has sought to resolve confusion over the issue.Read more
Following its highly successful sponsorship of the 2009 tour by popular entertainer, P!nk, Optus has signed as the presenting sponsor of the Australian tour of Grammy Award winning entertainer Rihanna.Read more
The Pernod Ricard owned French champagne brand Mumm looks set to replace Moet & Chandon as the champagne of choice during the Melbourne Cup carnival.Read more
The Australian Ute Racing Series has received a boost with the signing of new broadcast deals with Fox Sports, New Zealand's TV3 and Motors TV which is broadcast in Europe.Read more
Purported social media experts could learn plenty from an unofficial Streets Facebook page that was so effective the ice cream company gave it its full backing, says digital marketing agency, Soap Creative.Read more
NRL club Penrith Panthers has rejected media reports that it will ban players from using Facebook and Twitter, and has instead committed to educating them about using the social networking websites safely.Read more
A new initiative by the Manly Sea Eagles to ask fans to help find a new major sponsor is providing the club with a fresh source of inquiries, according to the club's sponsorship and merchandise manager, Kieran Houlahan.Read more
Aussie Home Loan has ended its major sponsorship of the NSW State of Origin rugby league team and will in future focus more on grassroots activity to support its franchisees around Australia.Read more
World Cup sponsors Budweiser, African telecommunications company MTN (Mobile Telephone Network) and Brazilian food company Seara received negligible benefit in awareness from their sponsorships according to new research by Survey Sampling International (SSI).Read more
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