More latest news - page 1307

Jim Beam sets benchmark for V8 Supercar leveraging

Jim Beam was one of the first non-traditional motorsport sponsors in recent times to put big money into the sport and the company is reaping major benefits in brand development and sales through its innovative leveraging activity, says Kel Constantine, sponsorship and PR manager, from Beam Global.Read more

Clipsal 500 corporate bookings 'booming'

The organisers of Adelaide's Clipsal 500 V8 Supercars event have reported strong corporate hospitality and sponsorship bookings before a date has even been set for next year's event.Read more

Optus backs Festival of Football

Telecommunications company Optus has been unveiled as a major partner of the inaugural Sydney Festival of Football A-League pre-season competition that started on Sunday.Read more

QRL dispute threatens major sponsorship

The Queensland Rugby League (QRL) could lose a major sponsor following a dispute between the 12 clubs that make up its state competition, the Queensland Cup, and QRL senior management.Read more

Is sponsorship a waste of money?

The sponsorship industry will be forced to confront the question "Is sponsorship a waste of money" at a special joint conference between the Australian Marketing Institute and Sponsorship Australasia function next month.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?