Tiger remains top money spinner
Despite a tumultuous year in which he lost tens of millions of dollars in endorsement deals, Tiger Woods remains the highest earning American athlete according to Sports Illustrated 2010 Fortunate 50.Read more
Despite a tumultuous year in which he lost tens of millions of dollars in endorsement deals, Tiger Woods remains the highest earning American athlete according to Sports Illustrated 2010 Fortunate 50.Read more
NRL club North Queensland Cowboys is ramping up its digital marketing strategy in a bid to improve its attractiveness to sponsors, says commercial manager, Terry Johnston.Read more
Chinese tyre company Linglong Tyres has signed on with the Brisbane Roar, becoming the A-League team's front-of-shorts sponsor for the 2010/11 season.Read more
Foster's Group has rebranded its global portfolio of 20 wineries and 50 wine brands as Treasury Wine Estates.Read more
Home Timber and Hardware has sponsored the NRL's Sunday football until the end of the 2012 season.Read more
Rolex has renewed its naming rights sponsorship of the Sydney to Hobart Yacht Race and its associated regattas up to and including the 2015 event.Read more
Fuchs Lubricants has renewed its naming rights sponsorship of the Lamattina Top Fuel Racing dragster team, with the partnership now entering into its seventh year.Read more
Lion Nathan brand sponsorship manager, Brant Hirst has resigned to take up a position as pacific sports marketing manager for footwear giant Nike.Read more
New payment service, payclick by Visa, has become a major sponsor of Rock the Schools, a music education and entertainment program that tours schools nationally.Read more
Suzuki Australia has become the naming rights sponsor of the National Snowsport Championships, which kicks off at Mt Hotham from August 7, and its follow up events at Thredbo, Perisher and Falls Creek.Read more