Former Melbourne Storm major sponsor HostPlus is in no rush to re-enter the sponsorship market and is likely to increase spending on other marketing activities, while another former Storm sponsor, ME Bank is assessing various options to replace its sponsorship.Read more
Toshiba Australia has become a major sponsor of the Rugby World Cup which will be contested in New Zealand next year, the deal making it the only technology based sponsor.Read more
AFL club Richmond Tigers' co-major sponsors Dick Smith and Luxbet will relinquish their apparel branding for the 2011 season, while the club is also marketing naming rights for its redeveloped Punt Rd training facility.Read more
Vodafone Hutchison Australia (VHA) is hiring a new sponsorship manager to oversee its motorsport sponsorship portfolio.Read more
Optus-owned mobile phone company, Virgin Mobile has become a major sponsor of the Splendour in the Grass arts and music festival which will take place in Woodford, Queensland at the end of this month.Read more
Ford Australia has become an associate sponsor of CAMS CARnival, a new motorsport festival run by the Confederation of Australian Motorsport (CAMS) which will be held in Echuca-Moama Victoria in October.Read more
Some 5.6% of the Australian online population visited the FIFA World Cup website during the event providing strong additional exposure for major FIFA sponsors such as adidas, Coca-Cola, Emirates, Hyundai, Kia, Sony, Visa and Castrol.Read more
Caravan manufacturer Jayco has committed to retaining its its sponsorship of the Melbourne Storm NRL club for the time being, despite the ongoing publicity around the salary cap breaches and the latest investigation by Deloitte.Read more
The innovative use of SMS alerts by NBA club Phoenix Suns was integral in its renewal of a major sponsorship deal with U.S. fast food chain, Jack in the Box, the NBA's Kirsten Corio told a conference in Sydney this week.Read more
The Australian Ballet has won more than $200k in new sponsorship deals with Kawai Pianos, broadcaster SBS, liquor retailer, Vintage Cellars and Volvo Cars Australia.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.