Pernod Ricard sponsors Rugby World Cup
Pernod Ricard has become a major sponsor of the 2011 Rugby World Cup in New Zealand with its Brancott Estate wine brand to become the official wine of the World Cup.Read more
More latest news - page 1314
New Zealand gets serious on World Cup ambush marketing
Increased ambush marketing during the FIFA World Cup in South Africa has prompted organisers of the 2011 Rugby World Cup in New Zealand to call for stricter controls to cover the event.Read more
Under fire BP has long since given up on sponsorship in Australia
The Gulf oil spill crisis has brought pressure on BP to justify its considerable sponsorship spend, but that won't be an issue in Australia, where the company no longer believes in its effectiveness.Read more
Lion Nathan seeks Adelaide sponsorship and events manager
Major brewer Lion Nathan is hiring a new sponsorship and events manager to oversee its sponsorship and events in Adelaide.Read more
Sanyo attracted to community, green objectives of Team GWS
Consumer electronics company Sanyo has become a major sponsor of AFL newcomer Team GWS in a deal that will expire before the club even enters the competition.Read more
Online poker sponsorships under threat: Australian Federal Police
Further sponsorships in Australia by online poker companies are likely to be investigated by the Australian Federal Police according to the Department of Broadband, Communications and the Digital Economy (DBCDE).Read more
Ambassadors must be 'more than just a famous face in the room': Telstra
Companies that choose ambassadors that aren't genuinely engaged with their business or brand are wasting their time, says Telstra's Richard Howarth.Read more
RACV expands bicycle sponsorship program
Victorian motoring group, RACV has become the naming rights sponsorof Bicycle Victoria's Great Victorian Bike Ride.Read more
Sportingbet opposing blanket betting promotions ban
Sport sponsorship by betting companies should be considered separately from in-the-run advertising in any proposed ban on marketing by bookmakers, says Sportingbet finance director and legal counsel, Anthony Waller.Read more
Taxi company to spruik Gold Coast 600
Taxi cab company, Gold Coast Cabs, has become a partner of the Gold Coast 600 and will promote the motorsport event on its fleet of taxis and maxivans.Read more
