Westpac Bank has strengthened its corporate partnerships team through the appointments of experienced sponsorship and marketing communications executives, Pat Cunningham and Tony Ising.Read more
National recruitment company, Integrated, has become the official coaching sponsor of AFL newcomer Team GWS.Read more
Health insurer HBA has become the naming rights sponsor of Australia's largest mass participation cycling event, Around the Bay in a Day.Read more
Latrobe Valley Racing Club is experimenting with the use of eBay to sell the naming rights to horse races.Read more
Nike's aggressive use of brand ambassadors in its current marketing campaigns strikes at the core of the World Cup and has put it ahead of official FIFA partner adidas in terms of recognition according to Bruce Kaider, president of Sponsorship Australasia.Read more
Media reports from the US indicate that Tiger Woods had so far lost between $23 million and $30 million in endorsement deals since the infidelity scandal first broke.Read more
Singapore sports marketing company World Sport Group has increased its association with golf in Australia by finalising a five-year agreement to assist delivery of sponsorship and television coverage as well as management of the Australian PGA Championship.Read more
Kailis Jewellery has signed on as a bronze-level sponsor of the Perth 2011 ISAF Sailing World Championships, in the category of fine jewellery.Read more
Strong financial results achieved by the English Premier League during the economic downturn are proof of football's "remarkable recession resistance", according to new research by Deloitte.Read more
The European Sponsorship Association (ESA) has defended the FIFA World Cup over criticism from lobbying groups like the World Cancer Research Fund over its major sponsors that 'promote unhealthy products'.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.