Schweppes will give away 250,000 pairs of Solo-branded underpants as part of a major consumer promotion to leverage its partnership with Football Federation Australia ahead of the FIFA World Cup.Read more
Heineken has appointed marketing agency Momentum Worldwide Australia to leverage its sponsorship of the 2011 Rugby World Cup in New Zealand.Read more
Commercialising Athletics Australia's recreational running program and increasing the Australian athletics team's international exposure are the key priorities identified by the organisation's new CEO, Dallas O'Brien.Read more
Melbourne Storm's sponsors have warmed to the club's new 'Points with a Purpose' charity initiative, and it will likely be extended beyond this season, according to general manager of commercial, Christine Finnegan.Read more
Western Australian brewer Little Creatures has become a bronze level sponsor and official beer of the 2011 ISAF World Sailing Championships in Perth.Read more
Singapore company World Sport Group has reached a new six-year agreement with Golf Australia to continue as promoter of the Australian Open.Read more
Recently merged telecommunications company Vodafone Hutchison Australia has transferred 3 Mobile's sponsorship of the Australian cricket team to its Vodafone brand until 2013.Read more
The "astounding" sponsorship interest in solo teenage sailor Jessica Watson has defied the current trend against individual sponsorship deals, according to consultant April Whittam.Read more
Despite its troubled history with AFL clubs, Victoria's Transport Accident Commission has confirmed it is once again looking at using sport sponsorship to promote its road safety message.Read more
Sponsors that are failing to use their access to elite athletes to attract and motivate staff are missing out, according to an Adidas recruitment executive.Read more
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