FIFA condemned for sponsorship "own goal"
FIFA has come under fire from an international cancer charity for its World Cup sponsorship deals with "unhealthy" brands McDonald's, Coca Cola and Budweiser.Read more
FIFA has come under fire from an international cancer charity for its World Cup sponsorship deals with "unhealthy" brands McDonald's, Coca Cola and Budweiser.Read more
Global bank HSBC has become the presenting rights sponsor for the annual Taste food and wine festivals in Melbourne and Sydney for the next three years.Read more
International airline Emirates will leverage its FIFA World Cup sponsorship in Australia through a "virtual Mexican Wave" competition on social media network Twitter.Read more
V8 Supercars Australia has dismissed media reports that claimed last year's Sydney Telstra 500 ran over its Government-assigned budget.Read more
The organisers of Sydney and Melbourne's alpine-themed Winter Festival point to its unique premium offering as a key differentiator in attracting sponsors.Read more
Commercial vehicle manufacturer Iveco Trucks Australia has renewed its naming rights sponsorship of the Australian Motorcycle Grand Prix for a further two years.Read more
Food company Primo Smallgoods has signed a three-year major sponsorship deal with A-League football club Central Coast Mariners.Read more
The St Kilda Festival organisers have confirmed the community event will go ahead again next year, but major sponsor Foxtel won't be a part of it.Read more
The Australian Ballet maintained the majority of its corporate partners during 2009, with sponsorship revenue dipping slightly to $5 million, according to the organisation's annual report.Read more
International recruitment firm Drake International has signed as a sleeve sponsor with new A-League club Melbourne Heart FC for the next two seasons.Read more