Big four bank the National Australia Bank (nab) has increased its association with soccer in Australia through a new commercial partnership with soccer's governing body in Queensland, Football Queensland.
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Consumer electronics brand Samsung is leveraging its sponsorship of the Essendon AFL club to test its 3D TV technology.
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Spending on sports sponsorship deals will be the fastest growing component of the global sports market during the next four years, according to a new report.Read more
Restructuring its sponsorship offering to provide 'realistically priced packages' has proven successful for the Gold Coast Blaze NBL club.
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Fashion label and retailer Sportscraft has become a major sponsor of the Australian Rugby Union and will the official supplier of the Qantas Wallabies' formal and travel uniforms.
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Optus has increased its involvement with the Gympie Muster, becoming the events naming rights sponsor for the next two years.
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Telstra has confirmed it will not be a partner of the Australian Commonwealth Games team this year for the first time in 20 years, and has also served notice that a change in its sponsorship strategy will see it end its long-running major sponsorship of Swimming Australia.
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Construction company Coldwell Banker New Homes - Watermark Homes will be an associate sponsor of NBL team the Townsville Crocodiles.Read more
Electronics retailer Sanyo has extended its ten-year partnership with NRL club Penrith, with the renewal of its major sponsorship for a further year, with a two-year option.Read more
Home loan company Aussie has continued its move away from sport sponsorship after deciding to end its association with the Collingwood AFL club at the end of this season.Read more
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