The AFL is lifting its market development activity in Sydney, with the appointment of its former national development manager, David Matthews to a new position as general manager, market development, to be based in Sydney.Read more
The Yokohama V8 Ute Racing Series has had a successful start to the 2010 season with a collection of new sponsorships.Read more
More than $26 million in new sponsorship deals have been recorded by Sponsorship News in the first quarter of 2010. Of the 84 new deals covered so far this year, the average deal term was two years.Read more
Wealth management company JBWere has extended its naming rights sponsorship of the Australian Masters golf tournament through to 2011.Read more
Australia Post is the new principal sponsor of His Majesty's Theatre in Perth's Brainbox Project, an initiative designed in 2005, which aims to foster new concepts and production for intimate theatre and cabaret. Read more
Auto parts retailer Autobarn will sponsor NRL club Canterbury Bankstown for the next three seasons citing a lack of involvement in the NRL by its competitors as the major reason for signing up.
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Seiko Watch Company owned, Pulsar Watches, has renewed its major sponsorship of the Sydney FC A-League club.
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Ladder manufacturer Bailey Ladders has become the official sponsor of all AFL club runners' uniforms for the 2010 and 2011 seasons. Read more
A full ban on junk food sponsorship is only a matter of time, according to the Public Health Association, which has slammed as a "PR stunt" the existing voluntary code on food and beverage advertising.Read more
The Cronulla Sharks NRL club has signed a sleeve sponsorship deal with online poker brand PokerStars.net, in the code's second agreement involving the online poker category in as many weeks.
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