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Car importer Ateco sees little value in sponsorship

Ateco Automotive won't use sponsorship to raise the profile of its fledgling Chinese automotive brand, Great Wall, according to the car importer's managing director Richard Hull, who has been unimpressed with his previous experience of the medium.Read more

ANZ/CBA sponsorship clash not an issue: Stadium

ANZ Stadium says potential sponsorship conflict with Cricket Australia's platinum sponsor, Commonwealth Bank, shouldn't cause a problem in its bid to host international cricket matches at the Homebush venue.
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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?