Sponsorship Australasia president, Phil Whittaker, says that changing the term "sponsorship" is a limited solution and that emphasis should be put on educating more people about how sponsorship works and building credibility for the marketing medium.
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Sponsors won't dump golfer Tiger Woods following his admission of infidelity, according to brand scientist, Peter Singline from Brand DNA / Talent Inc.
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Racing and Wagering Western Australia (RWWA) has become a major sponsor of the Hyundai Hopman Cup.
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The extensive list of major brands associated with the Mitchell Group will provide broader opportunities for clients of its recent acquisition, sponsorship consultancy Insite Organisation, says Insite's co-managing director, Neil Maxwell.
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Coca-Cola is increasingly relying on social media to achieve "one-to-one engagement" with consumers through its marketing and sponsorships.Read more
English Championship football club West Bromwich Albion has been given the all-clear by the league's governing body to offer sponsorships on a match-by-match basis.Read more
The Australia Business Arts Foundation (AbaF) has released its 2009 Gold Book featuring 40 case studies of arts and business partnerships from around Australia.
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Listed marketing and communications company, Mitchell Communications Group has expanded its diversified division through the acquisition of Sydney-based sponsorship and talent management consultancy, Insite Organisation.
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Strategies to lift membership, build the NRL brand and to strengthen the existing competition format were discussed during the first day of the NRL chief executives' annual conference.
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There was a strong call by delegates at the European Sponsorship Association meeting in London last week to introduce a new name for "sponsorship" to more accurately reflect the role it plays in marketing.
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