Rabbitohs sign new Souths Care partner
The Australian Technology Park, has become a major sponsor of the South Sydney Rabbitohs NRL club.Read more
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Brisbane Lions secure new major sponsors
The Brisbane Lions AFL club have secured the Bank of Queensland (BOQ) and renewable power generation company Conergy as major sponsors for the next three years.Read more
New Mardi Gras keeps Virgin Blue
Virgin Blue Airlines has renewed its major sponsorship of New Mardi Gras and will be the official airline of the event celebrating the Sydney gay and lesbian community.Read more
Meeting to thrash out fair access for news reports
Top executives from a range of major sporting organisations and media groups are meeting today to discuss the ongoing conflict between sporting organisations and news organisations over fair access to events for news reportage.
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Toyota leaves Broncos, but retains strong presence in league
Auto-manufacturer, Toyota, has decided not to renew its major sponsorship of the Brisbane Broncos NRL club because it believes its direct deal with the NRL, which includes naming rights to the under 20's competition, the Toyota Cup, is sufficient in the rugby league market.
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Betfair signs first NSW racing sponsorship deal
Corporate bookmaker, Betfair has become a major sponsor of Greyhound Racing NSW (GHRNSW) and will be the naming rights sponsor of the organisation's Greyhound of the Year awards and the NSW Blue Paws Breeders and Owners incentive scheme.Read more
European sponsorship association rejects alcohol claims
The European Sponsorship Association (ESA) says there is still no evidence of a causal link between alcohol sponsorship and high levels of drinking.
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Seton becomes Nissan ambassador in innovative rally deal
Australian motor racing identity, Glenn Seton has become a brand ambassador for automotive manufacturer Nissan, and will promote the company during the Classic Adelaide tarmac rally later this month.
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Roosters look to broaden sponsor options
The Sydney Roosters NRL club is looking to broaden its pool of potential sponsors, and recently sent its commercial marketing team to Asia and the US to talk with marketing executives in the head offices of a number of international brands that are emerging or launching in the Australian market.
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Proton Cars tipped to renew Wests Tigers deal
Proton Cars Australia is understood to be renewing its major sponsorship of the Wests Tigers this week.
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