In a lead article to be published in the next issue of the international alcohol and drug addiction journal Addiction, researchers have called on alcohol marketers to prove that sponsorships have no impact on encouraging people to consume alcohol.
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The National Australia Bank owned, BNZ (Bank of New Zealand), is about to become the major sponsor of the five New Zealand teams competing in the Super 14 rugby union competition.
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Consumer electronics company Panasonic has become a major sponsor of Tennis Australia and will be the official, TV, camera, and air conditioning sponsors of Tennis Australia and the Australian Open tournament.
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Taylors Wines has become a major sponsor of Golf Australia and will be the official wine of the Men's Australian Open and Ladies Australian Open golf Tournaments.Read more
The St George Illawarra Dragons NRL club has announced sportswear giant Reebok as its new apparel partner.Read more
Qantas has dismissed as "inaccurate" reports it is outsourcing its sponsorship team to advertising agency M&C Saatchi.Read more
Telstra's sponsorship of the Sydney Symphony Orchestra's recent Asian tour has been a resounding success in helping its new media business to build relationships in the region, says Telstra Media managing director, Justin Milne.Read more
Beverage company Diageo has renewed its major sponsorship of Walkinshaw Racing's number 24 Commodore which competes in the V8 Supercars series.Read more
The new-look National Basketball League website has registered a big increase in traffic thanks to interest in the new competition, and a far more interactive and information rich site presentation, according to Basketball Australia.
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Listed consumer electronics and phone retailer, Vita Group, is looking for sponsorship opportunities from February 2010, according to the company.
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