Rights holders shy away from option deals
There is a clear trend away from the use of renewal options in major sponsorship deals according to a leading marketing and intellectual property lawyer.
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WoW Broncos sponsorship still the top performer
Retailer WoW's major sponsorship of the Brisbane Bronco's NRL club continues to be the top performing sponsorship according to the 2009 end of season football benchmarking report from media evaluation company Repucom. Read more
Telstra develops new sponsorship measurement tool, embraces blogging
Telstra is using a new measurement tool to assess the value of its sponsorships, and has embraced blogging as a means of engaging with its consumers.Read more
US skaters adopt new sponsorship concept
The US Speedskating team is pioneering an innovative concept to securing sponsorship by gaining the support of popular US chat show The Colbert Report, which in turn, will encourage its viewers to contribute towards the team's costs.Read more
Crucial to win CEO support for sponsorships, says NIB chief executive
Senior executives make key decisions on sponsorships based largely on gut feel and it's crucial for rights holders to try to influence them directly, says Mark Fitzgibbon, NIB Health Funds CEO.Read more
Woodside Energy becomes WA Ballet's principal partner
Major oil and gas group , Woodside Energy, has increased its association with the West Australian Ballet and has become the organisation's first principal partner.
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Most rights holders are wasting their sales efforts, says sales expert
Most rights holders are wasting their time and money by approaching potential sponsors with poorly-researched, badly-targeted, amateurish sales material that only talks about the features of a sponsorship, rather than the benefits, says long-time sponsorship marketing advisor, Richard Woodward.
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Westpac to revolutionise its sponsorship management
Westpac is to unveil revolutionary new management, marketing and sponsorship strategies next week that will see local branch managers gain far greater control over local sponsorship budgets.
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ISC becomes Manly apparel partner and launches street wear range
International Sports Clothing (ISC) has become the official on-field and off-field apparel partner of the Manly Sea Eagles NRL club.
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Sport sponsorship is not under threat, says AFL
There's no reason to think sport will lose sponsors to "faddish" new entertainment formats, says the AFL's general manager of marketing and communications, Paul Waldren.Read more
