VB Boony promotion was a 'mistake', says Foster's
The Victoria Bitter 'Boony' doll promotion was a "mistake" that "glorified binge drinking", Foster's national sponsorship manager, Chris Maxwell said today.Read more
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Arts and culture rights holders lift their sales game
Arts and culture rights holders have significantly improved their sponsorship selling approach, and are beginning to present a more attractive value proposition to major sponsors, says HSBC brand and sponsorship manager, Gina Unwin.
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Get onboard the sponsorship caravan, Jayco urges
Sports sponsorship and greater government support is critical to re-invigorating Australia's sporting performance and ensuring success on the international stage, according to a longstanding sports sponsor, caravan manufacturer Jayco.
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Grill'd launches innovative activation for Movember sponsorship
Boutique burger restaurant chain, Grill'd is continuing its sponsorship of men's health cause Movember this year and will leverage the deal with a give-away promotion, and online and social media campaigns.
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Swimming remains most popular children's sport, but AFL growth the strongest
Swimming is the most popular sport for children between 5 and 14 years of age according to a survey of children's cultural and leisure activities released by the Australian Bureau of Statistics.
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Visa renews Olympic Games deal
Global credit card company Visa, has renewed its worldwide sponsorship of the Olympic Games for an eight year period.
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Jayco further expands burgeoning sponsorship portfolio
Caravan and motor home manufacturer, Jayco, has become the naming rights sponsor of the Australian women's basketball team The Opals.
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Fujitsu renews motor sport sponsorship
Consumer electronics brand, Fujitsu General has renewed its naming rights sponsorship of the V8 Supercars feeder series for two years.Read more
Council withholds $600,000 sponsorship support
The Adelaide City Council is withholding up to $600,000 in sponsorship funding from the Adelaide Festival because it claims it has been denied a seat on the event's board. Read more
Hawthorn appoints ad industry's Cummins
Hawthorn Football Club has announced the appointment of marketing professional Sean Cummins to its Board of Directors.Read more
