The PGA of Australia has become part of the World PGA Alliance, joining the professional golf associations of America, Great Britain & Ireland, Canada, Europe, Germany, Japan, South Africa, and Sweden in promoting the interests of 56,000 PGA Professionals and more than 22,000 PGA member golf facilities worldwide.Read more
Etihad Airways has signed a new three-year partnership with the Sport Australia Hall of Fame.Read more
UK-based digital sports agency Perform has acquired a majority shareholding in Australian sports website Sportal Australia.Read more
Members Equity Bank (MEB) is reviewing its sponsorship of the Melbourne Storm following the announcement the club's marquee player, Greg Inglis, was facing assault charges.
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The V8 Supercars New Zealand round, the Hamilton 400, has secured a long-term major sponsorship deal with building supplies company ITM.
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Organisers of the Australian Masters golf are holding out for a multi-year major sponsor deal, despite the huge corporate interest in one off contracts to capitalise on Tiger Woods' appearance this year.
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Rights holders will be watching closely the next move in Australia of LG, one of the world's largest sport sponsors, following its decision to end its NRL club sponsorship and the probable end of its AFL club sponsorship.
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The AFL's campaign to launch a new club in the greater western Sydney region is gaining intensity and focus on corporate budgets, with a corporate function for 60 companies set for this weekend's Sydney Swans v Geelong Cats match at ANZ Stadium.
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American ice cream brand, Ben & Jerry's will focus on below-the-line channels, such as social media, PR and grassroots sponsorships to build its brand in Australia.
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Schweppes is launching the biggest marketing campaign in the history of the SOLO brand to support its multi-million dollar partnership with Football Federation Australia (FFA). Read more
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