Cricket Australia is set to announce the renewal of three crucial sponsorship deals, after the sponsors completed a "critical review" of the performance of their sponsorships against other media, says CA general manager of public affairs, Peter Young.Read more
Luxury car maker Audi has taken naming rights to the Geelong Week sailing event, which will be rebranded as Audi Victoria Week.Read more
The Melbourne Football Club has raised an additional $725k in funding as part of the Debt Demolition campaign it launched last year.
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Resources company Queensland Nickel has become the major sponsor of new A-League club, the North Queensland Fury.Read more
The Port Adelaide AFL club will use a significant donation from South Australian businessman and philanthropist, Gordon Pickard to ramp up its marketing department.Read more
The addition of Australian golfers Adam Scott and Geoff Ogilvy to the player line up of the 2009 Australian Open has added further momentum to the event, so much so that the event promoter is confident corporate hospitality sales will be significant.
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Health and snack food company, Sanitarium has renewed its sponsorship of Football Federation Australia for three years and has extended its endorsement deal with Australian Socceroo midfielder Tim Cahill for a further four years.
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Confectionary company Cadbury has renewed its sponsorship of the Australian Olympic Committee (AOC) and will partner all Australian Olympic teams up to the 2012 Olympic Games in London.Read more
Subaru Australia has become the major sponsor of the Sydney to the Gong (Wollongong) charity bike ride supporting Multiple Sclerosis (MS) Australia, with the sponsorship forming part of the new Subaru Outback model launch.Read more
The Football Federation Australia has officially launched the 2009/10 Hyundai A-League today, unveiling a new advertising campaign and formerly announcing the 'Melbourne Heart' as the team that will join the competition in 2010/11 as the 11th licensee.
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