Health and snack food company, Sanitarium has renewed its sponsorship of Football Federation Australia for three years and has extended its endorsement deal with Australian Socceroo midfielder Tim Cahill for a further four years.
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Confectionary company Cadbury has renewed its sponsorship of the Australian Olympic Committee (AOC) and will partner all Australian Olympic teams up to the 2012 Olympic Games in London.Read more
Subaru Australia has become the major sponsor of the Sydney to the Gong (Wollongong) charity bike ride supporting Multiple Sclerosis (MS) Australia, with the sponsorship forming part of the new Subaru Outback model launch.Read more
The Football Federation Australia has officially launched the 2009/10 Hyundai A-League today, unveiling a new advertising campaign and formerly announcing the 'Melbourne Heart' as the team that will join the competition in 2010/11 as the 11th licensee.
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Australian boxer Danny Green is about to finalise a major sponsorship deal with an undisclosed energy drink brand. The deal will be for Green's proposed Australian fight in November against American multi-world champion Roy Jones jnr.Read more
The Victorian chapter of Sponsorship Australasia (formerly ASMA) is holding an industry networking breakfast at the Melbourne Aquarium Wednesday 12 August.
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WA fast food restaurant, Chicken Treat, has become a major sponsor of the Perth Glory A-League club.
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The publicity surrounding the cross code move by NRL player Karmichael Hunt to AFL has instantly made him one of the highest profile Australian athletes and already prompted interest from companies considering endorsement deals, according to David Riolo from Hunt's management company, Titan Management.
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Victorian automotive retailer, Kings Cars has become the naming rights sponsor of Victoria's Begonia Rally.
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Basketball Australia's (BA) new broadcast arrangements with Fox Sports will almost double the sport's television coverage and underlines the grassroots demand for basketball content, says Dominic Teakle, general manager of commercial operations for BA.
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