Swimming equipment and apparel company, Pro-Am Australia has become a major sponsor of Aquatics & Recreation Victoria (ARV) and will be the organisation's official provider of 'Swim Wear and Swim Equipment'.
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The Australian Football League has finalised new two-year agreements for its capital city radio broadcast rights with incumbent partners including the ABC, 3AW, the Triple M Network, 6PR, FIVEaa, and SEN 1116.
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The controversial decision by the British Olympic Authority to fill a funding short fall of Read more
Changing the venues for some of the V8 Supercar events has led to a big boost in attendance and focused sponsor attention on the concept, says the organisation's new general manager of legal and commercial operations, Adam Firth.
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Organisers of Rally Australia have increased proposed spectator capacity for the event following strong ticket sales for the September round of the World Rally Championships.
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The Victorian Opera has a goal of increasing the contribution of sponsorship to its overall revenue figures, but general manager Lucy Shorrocks concedes it will be very difficult task in this market. Read more
Widespread downsizing of internal marketing teams has created new opportunities for consulting groups with experience in sponsorship and sports marketing, says the head of high-profile new startup Twenty3, John Tripodi. Read more
It's up to the AFL to find sponsors to address its perceived funding shortfall for the two Canberra premiership fixtures next season, the ACT Government has warned.Read more
Despite a Hong Kong-based sponsor being forced to downgrade its sponsorship of the Melbourne International Film Festival (MIFF) as a result of political controversy surrounding a Chinese film at the event, the festival's sponsorship revenue has been resilient in a tough market, says marketing & sponsorship manager Fiona Kelly.Read more
The national reach of the V8 Supercars and the accessibility of talent were key considerations for Vodafone Hutchison in renewing its sponsorship of V8 Supercar champions TeamVodafone, says the company's head of sponsorship and events, Pat Cunningham.Read more
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